Maggi Fusian Pad Thai

Caution: may cause imaginary GIFs to take over the interwebs

ClientMaggi Fusian Pad Thai
My roleCopywriter
ChannelsMobile, social
AgencyMercerBell

The problem

When you eat Maggi Fusian Pad Thai noodles, the flavours take you on an adventure.

Our challenge was to prove it to a young audience with digital in its DNA, a mobile as its best friend and a very short attention span.

The solution

We created the Maggi Fusian Flavour Mixer. It dishes up snack-sized servings of entertainment by combining Pad Thai ingredients with imaginary visions.

If the wheel lands on monk and peanut, you see a bizarre fight scene. Dragon and tiger? A forbidden romance.

The GIFs