Integrated copywriter · Sydney
Writer.
Thinker.
Doer.
I write ideas people choose to spend time with, from a crowd-sourced Kung Fu movie to a billboard stitched together from 71 items of washing.
Recognised byThe WebbysOne ShowAWARDCaplesContagiousCreativity OnlineDirectory
Selected work
8 projectsNRMA MotorServe · Featured
The car service with nothing to hide
We turned an outdoor site into a working NRMA workshop and serviced real cars in full view of the street.
195%more branded search
$3.57mincremental revenue
19%more new customers
Maggi Fusian · Social, Film
The first Kung Fu movie written by the internet
Fire and Rescue NSW · Social, PR
How we gave ordinary heroes a face, on zero media budget
LG · Outdoor, Digital
71 items, one wash, one billboard
Mastercard Priceless Sydney · Social, Data
The campaign with its finger on the pulse of a city
CommBank Goal Tracker · Online video
Helping people reach what they’re saving for
Allianz · Integrated, Radio
The first integrated campaign made completely in-house
Maggi Fusian Pad Thai · Mobile
Caution: may cause imaginary GIFs to take over the interwebs
CommBank · Selected work
More from CommBank: the best of the rest
About
I’m an integrated copywriter with a passion for all things digital. I’ve written for CommBank, Mastercard, LG, Allianz, NRMA and Nestlé, and for government work that had to reach a whole state fast.
Full CV and awards →