Writer. Thinker. Doer.
That’s pretty much my job description. I’m an Integrated Copywriter at the NSW Department of Premier and Cabinet with a passion for all things digital. My work has been recognised at The Webbys, One Show, AWARD, Caples, Contagious Magazine, Creativity Online and Directory.
Work experience
NSW Premier’s DepartmentCopywriter
Scripted and produced engaging content pieces for the Australia Day social media channels, helping the Communications team to achieve high engagement levels. Delivered important COVID-19 updates that were used on the social media accounts of multiple government agencies, producing animations and posts to explain the new restrictions. These assets were also picked up by media outlets including Channel 7 and The Sydney Morning Herald. Produced collateral and scripted a social media video for the Premier’s COVID-19 recovery plan address at CEDA, working with the Premier’s Office to outline the changes, for which our team received a personal thank you.
CommBank Copywriter
Worked in an agile in-house team. Helped bring large tier-two campaigns in house, delivering cost savings for the business of over one million dollars. Produced work that works, including the highest performing Snapchat ad ever done by CommBank, a Personal Loans campaign that helped grow the entire category and remediation communications that helped lower customer complaints.
Allianz Senior Copywriter
Responsible for implementing the Allianz tone of voice across all customer-facing communications including radio, print, social media, television, outdoor, eDMs and digital. Helped deliver the most successful Allianz campaign entirely in-house, increasing sales by 18%. Moved the Allianz Small Business Insurance campaign in-house, resulting in massive cost savings and sales increases.
GPY&R Copywriter
Delivered integrated campaigns for NRMA, Emirates, Revlon, Colgate-Palmolive, Transport for NSW, NSW Rural Fire Service and LG. Responsible for overseeing the Avis account and ensuring a consistent tone of voice across multiple channels. Pitched on a number of successful new business wins including Fair Trading and the Sydney CBD upgrade project.
MercerBell Copywriter
Generated ideas, sold them in and crafted copy for brands like Toyota, MasterCard, Fitness First, Fairfax, Allianz and Lifehouse at RPA.
The Furnace Account Executive
Managed accounts including Peugeot, Hewlett Packard, Olympus, Hamilton Island, Kellogg’s Cereals, Rabobank and Procter & Gamble.
M&C Saatchi Account Executive
Responsible for coordinating the Tourism Australia account across the globe.
Awards
- The Cabinet Office and Premier’s Department Staff Awards Winner (Innovation) – Launch of the Expert Advisory Network
- The Cabinet Office and Premier’s Department Staff Awards Winner (Collaboration) – Social Media Summit
- Spikes Asia Shortlist (Outdoor) – NRMA Billboard
- AdStars Finalist (Outdoor) – LG Done in One
- AdStars Finalist (Design) – LG Done in One
- Spikes Asia Bronze (Outdoor) – Staples Highlighters ‘Twitter’
- Spikes Asia Bronze (Outdoor) – Staples Highlighters ‘Facebook’
- Spikes Asia Bronze (Outdoor) – Staples Highlighters ‘Instagram’
- Webby Awards Nominee (Video Remix) – Fists of Fusian
- Webby Awards Honoree (Banner Campaign) – MasterCard
- One Show Merit (Social Media) – Fists of Fusian
- Mobius Awards Silver (Branded Entertainment) – Fists of Fusian
- AWARD Awards Finalist (Film & Video) – Fists of Fusian
- AWARD Awards Finalist (Digital) – Fists of Fusian
- AIMIA Awards Finalist (Advertising) – Fists of Fusian
- AIMIA Awards Finalist (Social Media) – Fists of Fusian
- John Caples Awards Finalist (Creative Use of Technology) – Pulse of a City
- B&T Best Digital Campaign Finalist – Fists of Fusian
- John Caples Awards Silver (Interactive Campaign) – Fists of Fusian
- John Caples Awards Bronze (Branded Content) – Fists of Fusian
- John Caples Awards Bronze (Social Media) – Fists of Fusian
- ADMA Awards Silver (Online Video) – Fists of Fusian
- ADMA Awards Bronze (Social Media) – Fists of Fusian
- ADMA Awards Bronze (Copywriting) – Fists of Fusian
- Australasian Branded Content Awards Bronze – Fists of Fusian
- ADMA Awards (Outdoor) – NSWFR Be Super Ordinary
- AIMIA Awards (Social Media) – NSWFR Be Super Ordinary
- AIMIA Awards Winner (Enterprise) – MercerBell website
- John Caples Awards Finalist (Social Media) – NSWFR Be Super Ordinary
- John Caples Awards Finalist (Outdoor) – NSWFR Be Super Ordinary
Recognition
- Contagious Magazine (Issue 33) – Fists of Fusian
- The Work 2012 – Fists of Fusian
- Directory Magazine (Issue 25) – Fists of Fusian
- The FWA & FWA TV – Fists of Fusian
- Creativity Online – NSWFR Be Super Ordinary – Pic of the Day
- Best Ads on TV – NSWFR Be Super Ordinary – Best of the Week
- Best Ads on TV – Staples Highlighters – Best of the Week
Education
AWARD School Tutor
AWARD School (Top 20)
ADMA DMCS Student of the Year · AFA Graduate Trainee Program · AFA Summer Ad School
AFA Foundation Course
University of Wollongong – Bachelor of Communication and Media Studies