NRMA MotorServe
The car service with nothing to hide
The problem
There are two types of mechanics in the world. The ones who rip you off. And the NRMA MotorServe.
The problem is the public don’t know the difference. So we set out to show them.
The idea
We turned an ordinary outdoor site into a working NRMA MotorServe workshop.
Drivers were lured off the road with a free car service. NRMA mechanics changed oil, ran safety checks and even fitted baby seats, all in full view of the public we wanted to convince.
Results
195%increase in branded search
$3.57mincremental revenue
19%increase in new customers
18%lower cost per acquisition
380kviews of the content videos
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