Allianz

The first integrated campaign made completely in-house

ClientAllianz
My roleCopywriter
ChannelsIntegrated, radio, press
AgencyAllianz

The brief

To capitalise on the last busy selling period of the year, Allianz set out to prove its insurance can add inspiration to people’s lives.

The idea

A giveaway like no other. If you owned Allianz Home, Car or Small Business Insurance, you were automatically entered to win a home renovation, a road trip to remember or a business bonus.

Each experience shows Allianz has you covered, and wants to inspire you to live the life you’ve always dreamed of.

Radio

Watch the campaign