CommBank

Helping people reach what they’re saving for

ClientCommBank
My roleCopywriter
ChannelsOnline video, social
AgencyCommBank

The brief

Goal Tracker is a feature in the CommBank app that helps you set up a savings goal and reach it in stages.

We needed to launch it to market.

The idea

A simple flat-lay treatment that builds in sync with the app, so the film shows the goal coming together the same way the feature does.

Watch the online TVCs