LG
How a billboard became a product demo
The challenge
There’s one day mothers dread more than any other: laundry day.
Our challenge was to show busy mums that the new LG 15kg washer could tackle all their dirty laundry in just one wash.
The idea
We filled the LG 15kg washer with an incredible 71 items of clothing and washed the whole lot in one go.
The clean clothes were stitched together into a billboard that doubled as the selling proposition. It sent people to a landing page showing how it was made, explaining the washer and finding the nearest store.
Watch LG Done In One
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